Marketing Officer

Role purpose:

The overall purpose of this role is to support the implementation of the marketing strategy and plans for the country, support to programme implementation by executing traditional and online marketing campaigns.

Main Accountabilities:

Country marketing plan delivery:

• Supports the execution of the marketing strategy and plans for the country.
• Supports the development and execution of campaign strategies, both traditional and online, to support a variety of routes to market and maximise impact and share of voice.
• Follows agreed marketing processes in a consistent manner.
• Monitors and reports on agreed marketing KPIs with agencies for the country as agreed with the Head of Marketing.
• Proactively shares results and best practice across the cluster/region marketing team and with regional and SBU leaders and the Marketing Community of Practice.

Consultancy, analysis and problem-solving:

• Applies core technical knowledge to support the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure.

Internal customer focus:

• Supports others with understanding of the local context, opportunities and challenges for marketing functions and teams.
• Facilitates successful internal knowledge sharing within the region by sharing case studies and best practice.
• Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the provision of marketing services for the region and discuss those with the country and cluster marketing teams.

Service improvement:

• Supports the implementation of new marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment to the country marketing strategy.
• Supports our work on audiences and market segmentation for the country markets, working closely with the Head of Marketing or the Country Marketing Manager.
• Communicates to customers and colleagues within the country the need for compliance with agreed marketing policies and processes, assisting Head of Marketing in the production of reports at country level to demonstrate compliance as needed.
• Supports the deployment of the British Council brand architecture, monitors country compliance, and support interventions to address and resolve reasons for noncompliance.
• Supports with all publications and branded promotional materials ensuring that they adhere to brand guidelines and is produced to British Council quality standards
• Researches new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Supporting the Marketing Manager in marketing research: segmenting customers, analysing current customer data and evaluate customer journey and, market trends, opportunities and competition.
• Coordinates the country social media and website content plan with local SBUs 3 Marketing Officer, Country | August 2018 | The British Council following the regional process and share it with the Cluster Digital Communications Officers to implement and review.
• Coordinates with the insights managers following the regional process for insight sharing, research and trends analysis requirements.
• Adhere to brand management (compliance) across all British Council centres and partner premises where British Council English products and services, including style of communication and British Council branding, and identity standards of the premises
• Briefs and works with agencies on marketing campaigns making sure that they are launched on time, they meet the brief expectations and that they deliver to the business objectives.
• Briefs and works with designers and creative agencies to produce campaigns collaterals following the regional and the global brand guidelines and toolkits.
• Monitors and reports on the progress & performance of campaigns offline and online using the available systems and while coordinating with Customer services and media buying agency.