Marketing Director Biopharma GCC

Typical Accountabilities:

Implementing the Marketing Strategy in GCC

• Guides the development and execution of a consolidated marketing strategy, aligned to the global strategy and MEX-LEX principles, to optimize product performance and create long term competitive advantage for AstraZeneca.
• Guides and supports marketing team in the development and implementation of the product business operational plan, ensuring close collaboration with other departments and mobilization of resources across the business to deliver against the strategy.
• Coordinates the completion of projects that address the changing commercial environment with regard to increasing the effectiveness of AstraZeneca’s Marketing function.
• Ensures implementation of marketing plans and pro-active decision making based on clear customer insight and patient needs.
• Shares learnings and best practice from other markets with marketing team and ensure that cross-market commonalities are captured.
• Delivers clear, concise, high quality business insights based on defined input from finance and thorough understanding per product of the market place within specified timelines.
• Delivers full year sales and market share through on-going tracking of performance and fast intervention and optimization of opportunities.
• Ensures GCC is driving and monitoring the delivery of content from GMSO via the shared Platforms eg ‘Atlas’, tailoring brand strategies as appropriate and ensure sound and on-time sharing execution.
• Provides marketing support by cascading and disseminating brand strategies as appropriate from GMSO to the markets for key growth and launch brands.
• Manages lifecycle of strategic brands to ensure sustained growth.
• Works in close collaboration with medical, regulatory, commercial and operations teams to ensure successful launches of new products /prescriptions in GCC markets.
• Ensures appropriate sources of market data and insights are being developed to allow product strategies to be optimised and have the right marketing mix.
• Actively support transformation roadmap introducing the New Commercial Model and New Channels to ensure best channel mix at appropriate life cycle stage and act also as agent of change.
• Actively works directly with Area Commercial Director to ensure alignment on cascading brand strategy and effectively lead a sound and appropriate Launch of AZway for the other MCs across MEA.

Financial budgeting and control

• Entrenches a cost-conscious mindset in the department and monitor and ensure that key activities are delivered within budget
• Leads marketing function to ensure proper management of resources with the aim of optimizing investment and creating maximum return
• Consolidates feedback and forecasts from marketing team and provides quarterly forecasts on the budget and projected year end spend, re-evaluating the budget in line with priorities, market conditions and a thorough understanding of products in the market place
• Actively manages and supervises phasing of Marketing costs, sales costs, sales investment and personnel costs via the ABU process
• Monitors sales and product performance and ensures prior analysis of business opportunities

Key Stakeholders management

• Develops and maintains relationships with key internal customers and maintain visibility and accessibility, working in close collaboration with them to realize AstraZeneca’s long-term objectives.
• Provides input into the development and co-ordination of an integrated customer relation management approach in close collaboration with other departments.
• Builds relationships with KEEs to optimize current and future marketing initiatives and gain their support on overall strategy and positioning.
• Represents AstraZeneca to key players, KEEs and other identified stakeholders.

Team effectiveness and managem