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Job Description
- Develop and execute strategies to drive profitable growthWork at both the strategic level (generating bold and innovative ideas for growth; shaping overall category strategy) and at the tactical level (measuring and optimizing campaigns with site merchandising tools, analyzing traffic and performance data, building new features, and solving problems).
- Provides leadership for all PR, community engagement, communications, marketing, creative design, social media, branding, and digital activities.
- Creating, implementing and measuring the success of a comprehensive marketing and communications plan that will enhance korAddiction Sports and Entertainment brand identity, audience engagement and generate individual ticket sales.
- Developing go-to-market strategies for ticketing products, assist in guiding sales process, etc
- Develop short- and long-term plans and budgets for the marketing and communications department and its activities, monitor progress, assure adherence and evaluate performance.
- Determine the appropriate methods and systems of metrics for measuring and monitoring marketing effectiveness, including brand awareness, brand equity, and sales results.
- Create and manage promotional campaigns in coordination with korAddiction Sports and EntertainmentCreative Department
- Oversees all social media and online engagement and drives strategy behind the tone, voice and growth of these platforms. Supports staff in its implementation.
- Oversees all website and digital strategies including website content, blog, podcast, contests, and the sites “look and feel.” Supports staff in implementation.
- Manage and improve online content, considering SEO and Google Analytics.
- Establish a clear brand roadmap that will drive the team’s day-to-day and long-term business and brand vision to realize real business results.
- Measures effectiveness of the marketing programs, optimizes and implement improvements.
- Oversees all branded collateral including but not limited to ads, signage, promotional items, uniforms, digital assets, etc.
- Ensures that events are financially viable, creating a return on investment to the organization and providing a positive economic impact to korAddiction Sports and Entertainment.
- Proactively manages and administers sales policies and programs to foster sports groups/events for sports facilities and stakeholders through various programs.
- Responsible for implementing and managing day-to-day activities to ensure optimal productivity, aggressive prospecting and conversion.
- Maintain timely, accurate and uniform documentation of all sales records in the CRM system.
- Secures and maintains support from relevant leaders in business, sports facilities, foundations, universities, media and national governing bodies in the field of athletics
- Develops contacts and relationships with media representatives to create opportunities for keeping the team and its products or services in front of public.
- Coordinate and manage inbound media requests.
- Utilize databases and analytical processes to drive growth.
- Develops and conducts customer opinion surveys.
- Conceptualize, collaborate, and coordinate the procurement of all team publications.
- Coordinate the appearance of all team print and electronic materials such as letterhead, use of logo, brochures, etc.
- Ensure that korAddiction Sports and Entertainment regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
- Assist with the fulfillment of corporate sponsorship contracts as it relates to signage, in-game promotions, videoboard, and print materials.
- Track and report weekly press mentions and organize press reports.
- In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the company.
- Works with all other departments to ensure that all public-facing materials align with korAddiction Sports and Entertainment’s brand strategy and standards.
- Other related duties as required.
Job Requirements
- Expertise in product marketing strategies; proven ability to generate innovate and effective marketing programs that generate results
- Proven experience developing 360 degree promotional, sales and marketing campaigns for sports and entertainment properties / clubs
- Proven track-record of delivering online traffic growth from multiple sources including free and paid search, email marketing, affiliate marketing, social networking, banner advertisements, and on-site placements
- Strong sense of brand and editorial voice; able to harmonize message across channels and marketing vehicles
- Sales Management and Marketing practice in same or similar professional sales and marketing background
- Understanding of the local market conditions and competition
- Strong Industry Network
- Negotiation techniques to create Win-Win scenarios for Client, company and guest
- Bachelor’s degree required; degree in Marketing, Business, Finance or related field preferred
- 5+ years’ experience in hotel, sports facilities and entertainment
- Outstanding knowledge of the global and regional football landscape
- Excellent and established relationships across multiple sports disciplines
- Experience analyzing and reporting against ROI metrics in place
- Experience developing B2B and B2C marketing strategy
- Managing digital and online marketing
- Experience in exceeding working to financial targets
- Familiarity with web design.
- Excellent analytical and project management skills.
- Strong analytical skills and objective ability to determine quality of business and best-suited opportunities for korAddiction Sports and Entertainment and measure performance against conversion rates
- Team player, able to work with global cross-functional teams; independent work style, demonstrates initiative
- High energy with the ability to work well under pressure and tight deadlines in a fast-paced, changing environment
- Excellent English language fluency
- Strong writing, proof reading and editing skills
- Proficient technology application skills: Advanced MS Office (Word, Excel, PowerPoint & Access), MS Outlook, major CRM systems
- Ability and willingness to work nights and weekends; reliable, dependable, flexible and responsive
- Proven effective negotiating and persuasion abilities
- Strong leadership and interpersonal skills, must demonstrate maturity; good judgement and be able to work effectively at board level internally and across a diverse group of individual and business stakeholders
- Demonstrated ability to convey a sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect
- Strong time management skills, and the ability to operate and balance workload in a fast-paced environment, managing multiple tasks and assist multiple team members at the same time
- Detail-oriented and ability to complete work assignments with a high degree of quality
- Ability to maintain a high level of confidentiality with sensitive information
- Balances a strong work ethic and going-the-extra-mile enthusiasm with levity and humility; has contagious energy and dedication while enjoying the process
- Innovative, professional, kind, patient, passionate, goal-oriented and fun
- Team player with good sense of humor
- Must stay up to date on latest technology and best practices.
- Must be an outside-the-box thinker who can convey the team’s messaging in unique ways.
- Must be a self-starter and able to take on projects on their own.
- A strategic thinking and problem-solving mentality.
