Job Details
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Job Description
- Deeply understand high-value business problems companies are seeking to solve and the ideal buyer profile to whom they are meaningful
- Create compelling value propositions based on one or more Aurea products
- Develop a distinctive competitive positioning for the product that differentiates it from competitive offerings
- Distill this value proposition and competitive positioning into a simple, provocative message
- Evangelize this messaging internally and externally
Day-to-day, Solution Marketers:
- Conduct market research on products and their competitors, talking to both analysts and prospective buyers, and through internal review of software through hands-on use and specification reviews
- Talk to existing customers and target buyers to understand and develop buyer personas, understand the way products are used, and clarify the business problem they solve
- Develop business value hypotheses and messaging frameworks for products or combinations of products, and test those with prospective buyers
- Create the killer product positioning and "pitch message" that describes how Aurea products create value in a manner that no one else can replicate
- Evangelize your solution message to prospects and customers in meetings, webinars, and at company events
Job Requirements
- An undergraduate university degree in computer science or a major that demonstrates the ability to understand technology (Engineering, Hard Sciences, Math, Economics)
- At least 2 years of experience in a customer or product facing role (Sales, Marketing, Product Management, Engineering, Support, Professional Services) for a software company
- At least 4 years of experience as a strategy consultant advising clients on the market potential and competitive positioning of technology products or businesses
- Demonstrated reputation as a clear thinker, writer and speaker, who can distill complex concepts into simple frameworks delivered via compelling messaging
Nice to have:
- A published author, blogger or social media influencer on business strategy and technology
- Entrepreneurial experience as a founder or as part of a small start-up team
- MBA from a premier global business school preferred but not required
