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Job Description
Main Scope
- Achieve business targets yearly plan by understanding business needs of HORECA Channel customers and providing activities and solutions accordingly to meet their needs.
Responsibilities:
- Communication and agreement with HORECA sales force, activation plans, targets and budgets as part of AP, to ensure a clear understanding HORECA customer needs
- Development & evaluation of HORECA channel tactics (ie. Price Promo, free weight, co-packs, assortment, pricing).
- Understand competitor tactics within HORECA channels / customers and develop / initiate Dreem response in line with Competition law.
- Lead execution of plans & activities including customized offerings (incl. special packs, channel-specific packs).
- Accountable for total Category % TTS budget spent vs target.
- Consolidate field/country plans as an input to the Sales & operation plan.
- Analyze the ROI of the marketing activities executed with the customer.
- Monitor & accountable for market share, National numeric distribution, weighted distribution, and Customer Dealing.
Job Requirements
- 6-8 years experience in trade marketing and operations, at least 3 years as expertise in HORECA Channel
- FMCG or Food industries background is a must
- Expertise in Field Sales (GT/ MT / CD operations), brand building or Category management is a plus
Working Environment
- 50 % Office Based
- 50 % Field Work ( Factory, Suppliers Visits, Customers Visits, Exhibitions, etc)
