- Select and define all data sources available to be integrated for the 360 understanding of the customer
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- Identify all business questions to be answered via lifestyle profiles as a result of integrated data sources
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- Identify profiles’ KPIs and algorithm to extract lifestyle profiles from the database
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- Analyze internal data using statistical software
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- Prepare a verification questionnaire to run across extracted profiles with confidence level up to 70%
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- Create end to end use cases using the 360 view of the customers as well as define all KPIs for success measurement
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- Ongoing monitoring of extracted profiles as well as enriching the same via extra segmentation
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