Marketing Specialist (BTL / ATL)

Marketing - BTL:

• Assist in creating , implementation and developing annual marketing plan
• Managing the relationship with the BTL agencies.
• Planning & supervising the seasonal On Ground Activations & Promotions.
• Manage events including planning and executing Events & Exhibitions
• Draft and execute specific marketing programs according to above plan
• Understand marketing and commercial sectors objectives and constraints and translate these into relevant action sheets & marketing briefs
• Monitoring market activities (competitors).
• Designing and implementing POS materials
• Responsible for preparing and arranging our projects Launch plans
• Prepare reports, specifications and creative briefs

Marketing - ATL:

• Managing the relationship with the advertising agencies.
• Assist in creating , implementation and developing annual marketing plan
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Develop draft advertising text and layouts as part of campaign materials
• Collaborating with cross-functional teams also with PR agencies, creative agencies, Media planning & buying agencies, digital agencies, and production suppliers to produce effective Marketing Campaigns
• Handling all Media suppliers, including TV, Print, Radio, Outdoor and Digital, also Media booking agencies according to the Media Plans.
• Responsible for all communication tools with clients (ex: leaflets, posters, flyers, newsletters, brochures, rollups, multimedia CDs,…) in terms of layout design, data and visuals.
• Develop media releases, key messages, media FAQs, and presentations where required.
• Monitoring market activities (competitors).
• Participate in drafting Marketing plan & media plans, etc.
• Draft and execute specific marketing programs according to above plan
• Understand marketing and commercial sectors objectives and constraints and translate these into relevant action sheets & marketing briefs
• Supervising all Digital Marketing
• Prepare reports, specifications and creative briefs