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Job Description
- You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.
Responsibilities
- Help identify target audiences and plan media campaigns.
- Compare and negotiate rates, ad space and airtime.
- Optimize plans and budgets according to the best media mix.
- Prepare schedules and adjust when needed.
- Experiment with new platforms and channels.
- Ensure ads are creative and displayed appropriately.
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships.
Job Requirements
- Proven experience as Media Buyer or similar role; experience in digital media is preferred.
- Familiarity with media-buying, planning and research.
- Interest in following advertising and media trends.
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- BSc/BA in Marketing, Advertising or related field
