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Marketing Lifecycle Senior Manager MENA

Souq.com, An Amazon Company
Dubai, United Arab Emirates
Posted 4 years ago
59People have clicked1 open position
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Job Details

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Job Description

Job Responsibilities

  • Lead lifecycle marketing strategies, inclusive of early onboarding, sustained usage, and churn and win-back programs that deliver downstream impact across the Amazon ecosystem
  • Dive deep and identify customer segments and insights related to usage and the full funnel analysis of
  • Design and execute cross-channel marketing initiatives that drive adoption of new shopping behaviors and lead to repeat purchasing
  • Develop innovative ways and potentially new tools to communicate with customers across email, social, on device, mobile, push notifications, direct mail, and more
  • Own campaigns targeting and segmentation, messaging, content and design, planning. You will build and execute campaigns, report on individual campaign results and bigger picture trends
  • Own the messaging strategy and write strong copy, including irresistible calls-to-action for targeted audiences.
  • Utilize A/B testing to develop and run test and learn strategies across all marketing placements and vehicles
  • Partner with product managers to develop automated tools and marketing programs by customer and lifecycle cohorts to improve personalization, messaging strategies and offers (on and off device)
  • This role is based in Dubai, UAE.

Job Requirements

BASIC QUALIFICATIONS

  • 8+ years of experience leading lifecycle, CRM and/or Engagement/Loyalty Marketing programs
  • Experience in online marketing across email, social, notifications and other digital avenues
  • Experience using customer insights and behavioral data to deeply understand customer base and inform strategic plans
  • Experience building Brand, Engagement or Loyalty Marketing programs
  • Experience in building programs from the bottom up quickly and with little previous framework
  • Bachelor's degree in marketing, economics, finance or a related field.

PREFERRED QUALIFICATIONS

  • Confident, self-motivated individual with strong, demonstrable bias for action.
  • Technical or CRM marketing experience
  • Experience setting up processes to scale new marketing programs
  • Experience writing customer-facing content that is on-brand, relevant, and tailored to the customer experience.
  • Familiarity with SQL and using queries to extract and analyze data

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