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Business Unit Manager

Cairo, Egypt
Posted 4 years ago
171Applicants for1 open position
  • 1Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

Experience Needed:
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Job Description

BUM is responsible for managing sales, marketing, medical data management, of assigned Business Unit products. S/he will define and drive the implementation of innovative brand management practices and programs within the specified area. S/he will help drive the brands/portfolio growth and life cycle management, forecast revenue of assigned brands and ensure the realization of revenue and profitability targets.

Marketing

  • Evaluate research, forecast Market trends and opportunities in the assigned brands, and obtain competitor insights.
  • Evaluate and analyze key competitor’s activities including communications, product development, Pricing, overall strategy and exact marketing programs.
  • Analyze, research and track assigned Portfolio/Brand performance, communications, equity and effectiveness of media & promotional campaigns.
  • develop marketing plans for the Assigned Portfolio and Brands.(Medical / Trade)
  • develop promotional programs, activities and exact events to provide proper implementation of marketing plans in accordance to promotional cycles and current targets/tasks.
  • Forecast and review A&P budget.
  • Interact with Cross-functional team and customers in order to provide effective implementation of marketing initiatives according to marketing plan.
  • Provide practical preparations and implementations of programs, events and other types of marketing activities.
  • Develop and provide product Knowledge training for the field force.
  • Control performance of the marketing plan by monthly/quarterly monitoring of KPIs.

Sales

  • Develop and implementation of strategic sales and marketing plans to accommodate company goals.
  • Forecast sales activities and set performance goals accordingly.
  • Maintains and increases revenue for existing and targeted accounts through managing the entire sales and business development cycle.
  • Manages sales analysis team to prepare periodic sales reports showing sales volume, potential
  • Sales, and areas of proposed client base expansion.

People Management

  • Recruits; supports and guides qualified staff in the team.
  • Appraises and analyzes the performance of the team and prepares detailed performance appraisal reports with recommendations for management.
  • Conducts periodical meetings with marketing staff and leads investigations on complaints.
  • Develops second line staff necessary for organization excellence continuity.
  • Evaluates employees' skill sets to both current and future role requirements and provides retraining or other corrective action as required.

Job Requirements

  • Desired education: Bachelor Degree in relevant major (Medicine,Pharmacy, Science, Vet)
  • Holding MBA is a plus
  • Minimum 15 years’ experience in sales and Marketing
  • Experience in cosmetics /pharmaceutical is essential
  • Solid knowledge of performance reporting and financial/budgeting processes.
  • Excellent organizational and leadership skills
  • Outstanding communication and interpersonal abilities
  • Excellent English and Arabic, written & spoken
  • Excellent computer skills

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