Trade Marketing Manager

DREEM - Mashreq Group - Cairo

32
Applicants for
1 open position
8
Seen
Experience Needed:
6 to 8 years
Career Level:
Manager
Job Type:
Full Time
Salary:
Confidential
Vacancies:
1 open position
About the Job

Main Scope

  • Achieve business targets yearly plan by understanding trade and shopper insights and providing activities and solutions accordingly to meet their needs.

Responsibilities:

  • Communication and agreement with field sales force, activation plans, targets and budgets as part of AP, to ensure a clear understanding of the category by the customer team.
  • Development & evaluation of Category tactics (ie. Price Promo, free weight, co-packs, assortment, pricing).
  • Represent the customer within the business, and Dreem category plan to the customer, to facilitate alignment of strategies and plans.
  • Understand competitor tactics within channels / customers and develop / initiate Dreem response in line with Competition law.
  • Input to the S&OP process, owning the short term sales forecast and participation to the meetings
  • Responsible for the customer promotion plan, of the category.
  • Lead execution of plans & activities including customized offerings (incl. special packs, channel-specific packs).
  • Accountable for total Category % TTS budget spent vs target.
  • Consolidate field/country plans as an input to the Sales & operation plan.
  • Analyze the ROI of the marketing activities executed with the customer.
  • Monitor & accountable for market share, National numeric distribution, weighted distribution, and Customer Dealing.
  • Responsible for executing the annual trade support plans across the various channels according to the roadmap and in line with brand strategies & priorities.
  • Tracks & reports all competitor trade Marketing activities & evaluates its impact on the brands' performance.
Job Requirements
  • 6-8 years experience in trade marketing operations, at least 3 years as trade marketing manager
  • FMCG or Food industries background is a must
  • Expertise in Field Sales (GT/ MT / CD operations), brand building or Category management is a plus

Working Environment

  • 50 % Office Based
  • 50 % Field Work ( Factory, Suppliers Visits, Customers Visits, Exhibitions, etc)
About this Company

Dreem, a subsidiary of Rachid Mashreq Group, was founded in the late 70s under the name of Egyptian German Food Company. In a few years, it became the undisputed market leader. Dreem is ISO 22000:2005 and OHSAS 18001:2007 certified and “HALAL” mark.

The company is... (More)

Industry: FMCG
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