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Job Description
- Creating, managing, maintaining & enhancing SEM campaigns (Mainly Google Adwords)
- Optimizing campaigns performance
- Optimizing targeted keywords lists & ads
- Enhancing CTR & conversion rate
- Enhancing budgeting and bidding strategies
- Enhancing targeting strategies
- Researching keywords for new markets
- Continuously researching audience persona to enhance targeting and keywords analysis strategies
- Keeping an eye on competitors campaigns to ensure our campaign maintain its ranking Identifying powerful keywords to drive the most valuable traffic
- Running PPC campaigns
- Writing powerful calls-to-action to convert visitors
- Filling websites and other content with effective keywords
- Weekly reporting to Agency management, support team, sales account executives and client
- Write ads using different techniques
- Manage bids and develop strategies to increase the effectiveness of our paid search campaigns
- Create and optimize landing pages that will convert at high levels
- Create daily reports with full analysis of campaign statuses
- Decrease budget & adjust bids to gain better ROI
- Knowledge of digital marketing best practices including local search, review marketing, social media, web content and paid advertising
- Meet target KPI’s, detailed reporting, applying critical thinking and take actionable insight.
Job Requirements
- Google Adwords accounts establishment and management experience 2 to 5 years
- GDN experience is a must
- Video marketing experience is a must
- SEO experience is a big plus
- An up-to-date, working knowledge of current, past, and projected trends in the Google Adwords
- Experience with PPC and SEM platforms: Google Ads, Search Ads 360
- Experience using eCommerce platforms
- Experience using Google Tag Manager