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Job Description
- Reviewing and analyzing our website for areas that can be improved and optimized.
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Identifying powerful keywords to drive the most valuable traffic.
- Running PPC campaigns.
- Writing powerful calls-to-action to convert visitors.
- Filling websites and other content with effective keywords.
- Writing effective SEO content for blogs, websites and social media accounts.
- Developing link building strategies.
- Analyzing keywords and SEO techniques used by competitors.
- Compiling and presenting SEO guidelines.
Job Requirements
- 2-3 years of experience as Senior SEO specialist
- Google Adwords accounts establishment and management experience 2 to 3 years
- Experience in planning and implementing a successful SEO strategy with proven success in link building and viral strategies
- An up-to-date, working knowledge of current, past, and projected trends in the SEO and Google Adwords
- The ability to work with back-end SEO elements such as htaccess, robots, txt, metadata, site speed optimization, and related skills
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
- Strong interpersonal communication skills
- Ability to prioritize onsite and offsite activities for maximum SEO impact
- Ability to conduct and analyze keyword research
- Excellent writing skills
- Having a technical background is a plus