Marketing Senior Manager - Colas
Pepsico -
Cairo, EgyptPosted 4 years ago108People have clicked1 open position
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Job Description
- Responsible for BU category Annual Operating Plan (AOP) execution.
- Under guidance from category teams, lead equity building / thematic / platform / consumer engagement for local brands, BU specific occasions e.g., Ramadan. and localization of Global / Sector marketing programs.
- Lead Refresh and Local brand Innovation development through stage gate.
- Identify brand activation opportunity by matching brand’s positioning with customer’s positioning.
- Co-develop annual brand activation manual for customer’s regular promotion needs.
- Lead marketing related preparation in retail summit, new customer pitch.
- Develop marketing strategy, lead alignment of marketing campaigns. Partner with BU Marketing Leader to develop and roll out locally relevant campaign executions.
- Ensure the right channel mix and campaign plans to optimize target consumer reach.
- Lead ideation, conceptualization, and delivery of a holistic activation platform.
- Build an integrated plan and execute on event planning, and activation.
- Partner with marketing services teams to execute media plan including creative and media strategy.
- Unlock consumption via sampling and brand visibility and promotion across BU.
- Partner with Sales leads in market to ensure focus behind the right priorities and to drive the business.
- Monitoring and analysis of brand performance data (market data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets
- Reporting on Competitor / Customer activity in partnership with local marketing Insights Agency management - Identify, review and retain the best portfolio of agencies to support the marketing agenda.
Job Requirements
- Relevant university Degree & MBA with a concentration in Marketing is preferable.
- A minimum of 9 years of prior Marketing experience.
- Strong analytical skills.
- Prior experience leveraging consumer insights to develop effective marketing programs and campaigns.
- Demonstrated ability to develop and cultivate relationships.
- Advanced PowerPoint and Excel skills.
- Ability to effectively collaborate, communicate and influence in a matrix environment.
- Creative thinking and problem solving skills.
- Excellent written and oral communication skills.