Exhibition Director - Automotive
Informa -
Cairo, EgyptPosted 4 years ago76People have clicked1 open position
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Job Description
JOB ACCOUNTABILITIES:
Key Performance Indicators
- Achievement of event targets in accordance with event budget.
- Key account management.
- Regular communication & reporting of progress and results to the General Manager, both ongoing and through monthly report.
- Visible team management and leadership (e.g. Objective setting, training assessments, coaching, feedback and appraisals).
- Demonstration of event growth including increasing non-square metre sales.
- Development/enhancement of event features and content to achieve & improve visitor/exhibitor satisfaction ratings.
KEY DIMENSIONS:
Main Duties & Responsibilities:
EVENT MANAGEMENT
- Manage Autotech and Automech exhibition teams directly
- Work with General Manager and Business Development Manager to create valuable partnerships for the portfolio.
- Work closely with General manager to enhance IM position in the Egyptian automotive industry
- Identify potential growth opportunities for the current events
- Maximise Informa’s vertical strengths and develop ideas for events in Egypt, working with General Manager on feasibility.
- Lead the development and maintenance of a strategic plans in collaboration with the General Manager.
- Oversee and monitor the strategic plan to ensure it is carried out on time and to budget
- Agree the annual exhibition budget with the senior event management team and cascade this to team members
- Ensure that the planned exhibition growth and targets are achievable with available resources
- Be responsible for and ensure compliance with company Health and Safety standards
- Create event content and features with the team that will ensure longer term visitor interest and or commercial success
- Evaluate event effectiveness and recommend strategies for improvement
- Uphold the brand reputation of Informa as the premier exhibition & events provider at all times
EXHIBITION FINANCE AND ACCOUNTING
- Control and manage exhibition costs within budget through monthly reviews with Marketing and Exhibition Managers
- Liaise with the finance team to ensure compliance with event budget
- Ensure all documentation required is completed accurately and on time
- Track and document all revenue and cost transactions and communicate with the accounts department
EXHIBITION SALES
- Develop sales plan with the Exhibition Managers
- Set effective sales targets for team members
- Oversee the creation of an effective floorplan
- Lead and manage the sales team through monitoring sales activities and performance in coordination with the Exhibition Manager
- Schedule regular sales meetings in order to review performance and productivity and provide guidance and direction
- Lead by example by bringing in sales and sponsorship deals
- Analyse rebooking statistics and identify ways to maximize client retention
- Strategize and produce opportunities for the exhibition teams to increase non square-metre sales
- Provide opportunities for growth within each exhibition profile
- Manage relationship with the ministries, government and other key stakeholders
- Oversee the building and maintaining of customer and agent relationships
EXHIBITION MARKETING
- Develop marketing plan with the Exhibition Managers and Marketing teams
- Create useful, internal working relationship with the Marketing Department
- Contribute to the marketing strategy and oversee the execution of marketing plans and schedules in collaboration with the event marketing teams
- Monitor marketing activities and ensure they are executed on time and in-line with marketing plans
- Work closely with the Marketing Manager to design/create copy for marketing materials, websites and digital media
- Monitor database growth in appropriate