Digital Marketing Specialist

Steigenberger ALDAU Resort - 6th Of October, Giza

106
Applicants for
1 open position
Experience Needed:
3 to 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Salary:
Confidential
Vacancies:
1 open position
About the Job

Steigenberger ALDAU Resort is looking for a Digital Marketing Specialist, capable to develop, implement, track and optimize our digital marketing activities across all digital channels. The candidate should have a strong grasp of current marketing tools and strategies and be able to handle integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies.
Job Requirements
  • BS/MS degree in marketing or a related field
  • Preferable graduates from AUC, GUC, MSA, Cairo University or Ain Shams University.
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, media buying and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
About this Company

Steigenberger ALDAU Resort is the perfect Red Sea getaway that features three existing category-leader hotels, among the stunning coasts of Hurghada, the Red Sea’s most popular destination. A tranquil oasis that offers year-round sunshine, breezing weather and sensational... (More)

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