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Job Description
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Research and implement search engine optimization recommendations.
- Work with editorial and marketing teams to drive SEO in content creation.
- Research and analyze competitor advertising links.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
- Monitor and evaluate search results and search performance across the major search channels.
Job Requirements
- At least 4 years of experience
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