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Job Description
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Coordinate with the marketing agencies in marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Coordinate and participate in promotional activities, working with developers, advertisers, and operation managers, to market our products.
- Initiate market research studies and analyze their findings through collecting and analyzing data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Assist in the development and implementation of the company’s brand strategy
- Prepare marketing activity reports and metrics for measuring program success
- Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Develop and implement procedures for identifying advertising needs.
- Forecast and track marketing and sales trends, analyzing collected data.
Job Requirements
- Bachelor’s Degree in Marketing, Advertising or related discipline
- 3-5 years’ experience in a marketing role
- Strong organization and prioritization skills
- Strong understanding of Microsoft Office programs
- Excellent analytical, communication and presentation skills