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Marketing Specialist

Sky Medical for Medical Devices
Giza, Egypt
Posted 4 years ago
68Applicants for1 open position
  • 68Viewed
  • 12In Consideration
  • 56Not Selected
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Job Details

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Job Description

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Coordinate with the marketing agencies in marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaise with external vendors to execute promotional events and campaigns
  • Execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
  • Coordinate and participate in promotional activities, working with developers, advertisers, and operation managers, to market our products.
  • Initiate market research studies and analyze their findings through collecting and analyzing data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Assist in the development and implementation of the company’s brand strategy
  • Prepare marketing activity reports and metrics for measuring program success
  • Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
  • Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Develop and implement procedures for identifying advertising needs.
  • Forecast and track marketing and sales trends, analyzing collected data.

Job Requirements

  • Bachelor’s Degree in Marketing, Advertising or related discipline
  • 3-5 years’ experience in a marketing role
  • Strong organization and prioritization skills
  • Strong understanding of Microsoft Office programs
  • Excellent analytical, communication and presentation skills

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