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Trade Marketing Manager

BTC-Egypt Gold
Downtown, Cairo
Posted 4 years ago
121Applicants for1 open position
  • 104Viewed
  • 7In Consideration
  • 0Not Selected
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Job Details

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Job Description

Main Job Responsibilities / Duties:

  • Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories.
  • Contribute to organization’s goals plus objectives and enhance market share and sales performance.
  • Study and analyze the customers & consumers’ categories, purchasing habits, life habits, needs, desires and motivations that pushing them to buy.
  • Guide the sales team to the potential sales opportunities in the different channels, putting into consideration the market changes.
  • Provide marketing assistance to sales team through answering clients and product inquiries.
  • Responsible to conduct market visits at regular periods to ensure adherence to company’s standards and effective utilization of Merchandise collaterals for all channels.
  • Supervises on the deployment of all merchandising material across the different trade channels.
  • Ensures customer compliance with all contractual agreements in different channels & outlet types.
  • Tracks & reports all competitor trade marketing activities & evaluates its impact on the brands performance.
  • Assist in developing & executing consumer promotions in all/ specific trade channels when needed.
  • Responsible for approving customer claims versus planned activities.
  • Attend events/fairs, introducing company’s products, provide information and collect comments and reviews.

Job Requirements

  • 7-10 years’ experience in similar role.
  • Negotiation skills required to drive company objectives
  • Strong knowledge of consumer industry
  • Team management
  • Ability to think critically and creatively
  • Very Good command of English language (Speaking, reading and writing).
  • Computer Skills: MS Word, MS Excel Skills, MS PowerPoint and MS Outlook Skills Advanced.

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