Senior Marketing Specialist

Elite Education Group -
New Cairo, CairoPosted 4 years ago

63Applicants for1 open position

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Design digital media campaigns according to business goals.
Coordinate and manage the creation of all digital content such as websites, blogs, press releases, and podcasts, infographics, videos, etc.
Establish our web presence to boost brand awareness.
Work to improve our brand presence.
Maintain and manage all our social media channels.
Suggest and implement direct marketing methods to increase market awareness.
Suggest strategies and methods for uplifting and improving the brand.
Regularly track and get insights into competitors' strategies.
Stay up-to-date with digital media technologies and the latest trends.
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
Plan and execute initiatives to reach the target audience through appropriate channels (social media, E-mail, TV, etc.)
Collaborate with other professionals to coordinate brand awareness and marketing efforts.
Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
Undertake individual tasks of a marketing plan as assigned.
User Research and Activity Assistance Offline.

BSc/BA in marketing, communications or equivalent.
Proven experience as a marketing specialist or a similar role.
Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM).
Demonstrable experience in marketing data analytics & tools.
Solid computer skills, including MS Office, marketing software (adobe creative suite, CRM) and applications (web analytics, Google Ad Words, etc.)
Well organized and detail-oriented.
Exceptional communication and writing skills.
Commercial awareness partnered with a creative mind.