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Job Description
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- Assist with crisis management, bad reviews, and negative news communications.
Job Requirements
- Bachelor’s degree in marketing, communication, or related field
- 2+ years’ experience in digital marketing and social media.
- Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.).
- Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
- Strong written and verbal communication skills.
- Fluent English (written & spoken), any additional languages is a Plus.