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Job Description
- Brainstorm new and creative growth strategies
- Plan and execute all web, marketing database, email, social media and display advertising campaigns.
- Creates marketing and social media campaigns and strategies, including budget planning, content creation, and implementation schedules
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute and measure experiments and conversion tests
- Understand the unique industry buyer personas, channel strategy and buying process
- Monitor, review, and report on all marketing activity and results on a weekly basis
- Researches and monitors the activity of company competitors.
Job Requirements
- Proven working experience in digital marketing
- Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
- Aware by SEO/SEM marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Google Adwords campaigns
- Excellent communications & writing skills
- Excellent English proficiency
- Thorough understanding of digital marketing elements (traditional and such as SEO/Social media etc.)
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