Digital Marketing Specialist

• Leargate is a UK & Dubai based company specialized in Marketing Consultation & Training.
• We are looking for a qualified Digital media specialist - Female to join our team. The candidate will work from home and attend weekly meetings in coworking centers in Cairo until we establish our office in Cairo.
• You will lead our marketing efforts using new media and digital tools, as well as managing our client's marketing activities.
• If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities.
• Ultimately, you should be able to promote our company and increase client engagement.

Responsibilities:

• Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
• Planning, development and execution of national digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables.
• Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
• Leading ongoing management of digital touch points, including clients website (home page and top level sections), social networking landing pages, and mobile.
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules. Owning and maintaining site analytics, metrics, and campaign reporting.
• In depth knowledge of SEO and adwords programs.
• Design digital media campaigns aligned with business goals
• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
• Manage end-to-end digital projects
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments