CRM Specialist
Careem -
Dubai, United Arab EmiratesPosted 4 years ago34People have clicked1 open position
Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Lead, develop and execute an integrated, strategic Captain communication program & calendar across our key markets, that drives captain engagement and retention. This would span the captain lifecycle (awareness -> interest -> on-boarding -> engagement -> support -> retention)
- Help build Careem’s Captain Brand by clearly communicating & establishing the captain value proposition in the minds of captains
- Manage and optimize captain communications channels tools (e.g. marketing shouts, training, in-app / SMS / WhatsApp messages, social media comms, support content (app, call center, sites) to enable the efficient and effective delivery of communications to targeted audiences
- Automate communication through CRM tools and work with products team to configure triggers
- Create governance process around all captains’ comms
- Conduct A/B tests to optimize impact on supply metrics (A.H., trips) using variations of trigger, content and frequency
- Conduct market research and competitor analysis to execute innovative CRM strategies
- Use the power of communication for enabling smooth change management (proactive) as well as to deliver effective crises management (reactive)
- Measure effectiveness of the Captain communication program in increasing captain engagement and propose actions to improve
Job Requirements
- Distinctive negotiation skills
- Deep understanding of the regional context
- Entrepreneurial ability to deliver results in an unstructured environment
- Exceptional execution track record
- Flair for customer service and customer relationship management
- Strong leadership skills to manage teams and influence key internal / external stakeholders
- Strong written and oral communication and interpersonal skills
- Distinctive operational strategy and implementation skills
- Well-developed storytelling skills; ability to write quickly and clearly for social media, video, town halls, etc.
- Detail oriented and strong analytical skills
Requirements:
- Bachelors in Computer Engineering / marketing, Business, or Related Field
- 3- 4 years of relevant experience from any online business out of which at least 1 years should be with a role in managing CRM campaigns.
- Project management skills will be an added advantage
