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Senior Digital Marketing Specialist

Progress Academy
Sheraton, Cairo
Posted 4 years ago
22Applicants for1 open position
  • 22Viewed
  • 11In Consideration
  • 8Not Selected
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Job Details

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Job Description

We are looking for a qualified Senior Digital Marketing Specialist works to promote our brand and finding new ways to engage the digital community. If you have a deep passion for social media, and digital marketing, we would like to meet you.

Responsibilities:

  • Plan, Execute and Manage all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Develop brand presence through digital marketing channels
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights within the budget.
  • Collaborate with Marketing Manager to create and evaluate customer segments.
  • Gather and share competitive insights related to marketing strategies.
  • Generate marketing qualified leads within panned (CPL) and conversation rate.
  • Plan and execute the strategy for Search Engine Marketing, and Social Media marketing to complement channelling of leads to achieve category target.
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content.

Job Requirements

  • +3 years of experience in leading and managing SEO/SEM, Marketing database, email, social media and/or display advertising campaigns
  • A degree in communication, marketing or related field is required.
  • Super creative and experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).

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