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Job Description
We are looking for a qualified Senior Digital Marketing Specialist works to promote our brand and finding new ways to engage the digital community. If you have a deep passion for social media, and digital marketing, we would like to meet you.
Responsibilities:
- Plan, Execute and Manage all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Develop brand presence through digital marketing channels
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights within the budget.
- Collaborate with Marketing Manager to create and evaluate customer segments.
- Gather and share competitive insights related to marketing strategies.
- Generate marketing qualified leads within panned (CPL) and conversation rate.
- Plan and execute the strategy for Search Engine Marketing, and Social Media marketing to complement channelling of leads to achieve category target.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content.
Job Requirements
- +3 years of experience in leading and managing SEO/SEM, Marketing database, email, social media and/or display advertising campaigns
- A degree in communication, marketing or related field is required.
- Super creative and experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).