Digital Marketing Specialist

Responsible For:

• The Digital Marketing Specialist will drive the digital marketing efforts for the company.
• Managing all online marketing activities by utilizing techniques including retargeting, social advertising.
• Overseeing the social media strategy for the company, and managing the online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content, and conversion of the company website.
• Evaluating customer research, market conditions, and competitor data.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points