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Digital Marketing Specialist

ArabAps
Nasr City, Cairo
Posted 4 years ago
45Applicants for3 open positions
  • 26Viewed
  • 3In Consideration
  • 3Not Selected
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Job Details

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Job Description

  • Drive user acquisition, top-line growth and retention through digital channels
  • Provide clear reporting with actionable analysis for each digital channel
  • Strong familiarity with third-party tracking and reporting tools and integrating them with social platforms
  • Lead and develop A/B testing across digital channels and evaluate and recommendation as appropriate. Facebook
  • Deep understanding and hands-on experience of Facebook platform: launching new campaigns, optimizing current campaign and audiences, whilst creating new targeting groups across all markets on a weekly basis
  • Experience launching canvas ads
  • Brand oversight of all paid social campaigns, including coordinating campaigns, planning, activation and reporting. Google Ads
  • Conducting keyword research to reach new segments
  • Optimizing existing campaigns through keyword refinement, bidding optimization, copy testing and A/B testing
  • Deep understanding of different match types, and optimizing keywords across them Managing Google Display Network. Other Channels
  • Introduce new digital acquisition channels, such as LinkedIn, retargeting, programmatic and affiliate, while managing the current strategy.

Job Requirements

  • Experience at including hands-on experience in Google Ads and paid Facebook, preferably on agency side
  • Fluent English is the must
  • Sound working knowledge of multiple social media platforms (LinkedIn, Facebook and Twitter)
  • An understanding of the B2B or B2C sales funnel
  • Proven track record working on large-scale projects with significant budgets
  • Robust data analysis skills and the ability to provide actionable recommendations
  • Incredible attention to detail and pride in their work
  • Experience working with social analysis tools (i.e. Sprout Social) • Strong written and verbal communication skills
  • Experience working in different markets and sharp cultural awareness
  • A self-starter with initiative and drive, capable of executing rapidly and thriving in a demanding, result-oriented and fast-paced environment
  • Experience working with creative teams
  • Eager to learn about new ideas and digital areas

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