Digital Marketing Specialist
ArabAps -
Nasr City, CairoPosted 4 years ago45Applicants for3 open positions
- 26Viewed
- 3In Consideration
- 3Not Selected
Job Details
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Job Description
- Drive user acquisition, top-line growth and retention through digital channels
- Provide clear reporting with actionable analysis for each digital channel
- Strong familiarity with third-party tracking and reporting tools and integrating them with social platforms
- Lead and develop A/B testing across digital channels and evaluate and recommendation as appropriate. Facebook
- Deep understanding and hands-on experience of Facebook platform: launching new campaigns, optimizing current campaign and audiences, whilst creating new targeting groups across all markets on a weekly basis
- Experience launching canvas ads
- Brand oversight of all paid social campaigns, including coordinating campaigns, planning, activation and reporting. Google Ads
- Conducting keyword research to reach new segments
- Optimizing existing campaigns through keyword refinement, bidding optimization, copy testing and A/B testing
- Deep understanding of different match types, and optimizing keywords across them Managing Google Display Network. Other Channels
- Introduce new digital acquisition channels, such as LinkedIn, retargeting, programmatic and affiliate, while managing the current strategy.
Job Requirements
- Experience at including hands-on experience in Google Ads and paid Facebook, preferably on agency side
- Fluent English is the must
- Sound working knowledge of multiple social media platforms (LinkedIn, Facebook and Twitter)
- An understanding of the B2B or B2C sales funnel
- Proven track record working on large-scale projects with significant budgets
- Robust data analysis skills and the ability to provide actionable recommendations
- Incredible attention to detail and pride in their work
- Experience working with social analysis tools (i.e. Sprout Social) • Strong written and verbal communication skills
- Experience working in different markets and sharp cultural awareness
- A self-starter with initiative and drive, capable of executing rapidly and thriving in a demanding, result-oriented and fast-paced environment
- Experience working with creative teams
- Eager to learn about new ideas and digital areas