BA Supervisor

PROFESSIONAL COMPETENCIES

• Master category and brand knowledge as well as market practices, competition and trends
• Achieve or exceed sell-out and line targets assigned on monthly basis
• Monitor the daily sales report of the BAs and put the right action plans to increase the sales and rectify a slowdown in performance
• Provide the BAs with the tools and materials to support them on the field (FOC, GWP, testers etc.) and the daily operation of POS.
• Conduct and consolidate stock count per door per SKU and report stock level to the Sell-In team (frequency depending on ordering process)
• Ensure POSM materials and planograms and merchandising are executed as per the brand guidelines
• Lead, motivate and coach all teams to achieve business objectives by leading by example and delivering outstanding customer service
• Give regular feedback to the BAs and conduct ‘Performance Improvement when needed
• Conduct quarterly performance assessment of the BAs and set coaching programs according to the development and business needs aligned with the regional trainer
• Ensure that the BA are following the grooming guidelines and following company policy
• Train BAs on product launches and support in beauty events, launches activations etc.
• Manage the HR administration of the BAs + MUAs (recruitment + onboarding, disciplinary, all kind of leaves + offers etc.)

MUA management:

• Set schedule of MUA based on business requirements
• Set targets and KPIs (uplift, UPT, number of make overs etc.) and ensure that are met
• Liase wit retailers to book MUP and make overs on time
• Ensure competitor report is submitted on time by the MUA
• Coach and develop the MUA thorugh regular feedback and clear guidance