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Job Description
Job Summary
Combine research with strategic thinking, discover and provide consumer insights, strategic direction, and research and helps keep advertisements communicating on target and on brands' goal to end up with collecting all previous founds in form of the creative brief.
Job Responsibilities
- Draft, define, and continuously refine the account strategy including, new media placement, creativity, execution, and reporting. Ensuring all client-facing documents (strategy, monthly report, quarterly reports, pitches, etc.) are consistent and optimized for up-to-date cutting-edge standards
- Outlines digital strategy in line with the brand’s business objectives, budget, and resources in collaboration with an account executive and account manager.
- Execute benchmark, SWOT, and other analytical techniques to help define brands’ visual and content strategy.
- Perform competitive analysis and leads internal brainstorming
- Up to date with the latest trends on social media.
- Oversees the planning of monthly content calendar in collaboration with creative, communication, and media departments, producing follow-up documentation, and ensuring client expectations are set and met.
- Create and Manage Account overall creative, technical, and media strategy, setting up KPIs and metrics for success. Oversee execution, working closely with an internal team as well as external vendors
- Monitors, analyses, and optimizes social media performance on a monthly, quarterly, and annual basis to meet established KPIs, including Social Media data acquisition and consumer engagement metrics
- Actively attend client briefs and scheduled meetings. Present strategy, reports, and initiatives to clients as requested.
- Actively participate in pitches and proposals.
- The effective strategist is responsible for planning, developing, and oversee implementing company's and select accounts and pitching overall social media strategy in order to support and improve online presence and the overall digital marketing efforts.
Job Requirements
- 3 to 5 years of experience in digital marketing
- Experience managing Google Ad campaigns (Paid Search, Display, etc.)
- Excellent understanding and knowledge of social media platforms
- Experience managing Social Media campaigns (Facebook, LinkedIn, Instagram)
- Experience working with and communicating effectively with advertisers, agencies, and/or clients and influencing C-level stakeholders.
- Experience in advertising sales, media account management, and achieving goals to drive client growth.
Skills
- Excellent command of English
- Excellent command of Microsoft Office.
- Strong presentation skills
- Superior interpersonal and communication skills
- Ability to self-motivate and work effectively with a variety of internal teams and business groups
- Critical thinking and problem-solving skills
