Digital Marketing Manager

• We seek an individual to lead our marketing efforts. This person will strategize, design and execute on all digital, print, and trade show marketing for our company.
• The ideal candidate will be a highly-motivated self-starter who is enthusiastic about growing our business. They will display a willingness to lead, a good eye for analytics, and strong accountability for results.

Essential Duties and Responsibilities:

• Manage company website.
• Oversee management of all digital channels.
• Manage day-to-day messaging; update and manage company blog, e-newsletter and social media.
• Conduct and report analysis of site and social traffic.
• Establish and monitor ROI and KPIs.
• Create, maintain and implement digital marketing and editorial calendars.

Competencies:

• To perform the job successfully, this individual should demonstrate the following competencies:

• Accountability - Accept personal responsibility for the quality and timeliness of work. Can be relied upon to achieve excellent results with little need for oversight. Accepts responsibility for own actions and conducts themselves in an “above the line” manner.
• Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
• Autonomy - Must be a self-motivated team player who enjoys a high level of independent work.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem-solving situations; Uses reason even when dealing with emotional topics.
• Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Continuously strives to build their knowledge and skills; Shares expertise with others.
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback.