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Job Description
Main Job Duties:
- Develop and manage digital marketing campaigns.
- Oversee a social media strategy.
- Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
- Work to improve our brand presence.
- Manage and maintain the organizations website(s).
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
- Track and analyses website traffic flow and provide regular internal reports.
- Suggest and implement direct marketing methods to increase profitability
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
- Continually coordinate with the Search Engine Optimization of the website(s).
- Write copy for email marketing campaigns.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
- Work on printed material to supplement online products.
- Writing blog posts may well be an integral part of the job.
- Regularly track and get insights into competitors' strategies
Job Requirements
- Strong verbal and written communication skills.
- Proven work experience as a Digital Marketing specialist.
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Editing and writing skills: You need to devise and edit content for various digital platforms.
- Experience with visual communication principles.
- Excellent analytical and project management skills.
- An ability to multitask and perform under tight deadlines
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