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Job Description
- Performing research on current benchmark trends and audience preferences.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising and leads ad generation campaigns
- Design, build and maintain social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Brainstorm new and creative growth strategies.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with internal teams to create landing pages and optimize user experience
- Collaborate with agencies and other vendor partners.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
Job Requirements
- BS in Communications, Marketing, Business, New Media or Public Relations
- Proven working experience in Digital Marketing & social media marketing.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
- Demonstrable social networking experience and social analytics tools knowledge.
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and a good understanding of major marketing channels.
- Positive attitude, detail and customer oriented with good multitasking and organizational ability.
- Excellent in English