Digital Media Planner

• Driving user acquisition, top-line growth, and retention through digital channels
• Provide clear reporting with actionable analysis for each digital channel
• Strong familiarity with third-party tracking and reporting tools and integrating them with social platforms
• Lead and develop A/B testing across digital channels and evaluate and recommendation as appropriate.
• Work closely with the rest of the internal team as well as external teams to optimize online content and improve conversion rates
• Identify new channels and opportunities for growth and test their effectiveness

Facebook:

• Deep understanding and hands-on experience of the Facebook platform: launching new campaigns, optimizing current campaign and audiences, whilst creating new targeting groups across all markets on a weekly basis
• Experience launching canvas ads
• Brand oversight of all paid social campaigns, including coordinating campaigns, planning, activation, and reporting.

Google Ads:

• Conducting keyword research to reach new segments
• Optimizing existing campaigns through keyword refinement, bidding optimization, copy testing and A/B testing
• Deep understanding of different match types, and optimizing keywords across them Managing Google Display Network.

Other channels:

• Introduce new digital acquisition channels, such as LinkedIn, retargeting, programmatic and Native Ads,