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Job Description
- Develop customized content for a variety of media, audiences, and subject matter based on organizational objectives and market characteristics
- Write effective content for marketing collateral, campaigns, presentations, websites, blogs, social media, webinars, press releases, advertisements, trade show marketing and other digital print media.
- Support achievement of business objectives thorough online and offline marketing initiatives including direct mail, e-mail, all other digital marketing channels, print media, partner programs, social media, events, PR outreach, etc.
- Implement and measure effectiveness of content marketing automation to grow business customer base & revenue.
- Increase brand awareness in the market; differentiate company offerings in the market and increase market perception that we offer the best technology and service available.
- Track, measure and assess effectiveness of each campaign to inform and improve future campaigns
- Conduct competitive assessments to understand competitor messages, offerings, pricing, strategies, new capabilities, service packages and overall paints market positioning.
- Write, proofread and edit all customer/prospect communication in paints market.
- Continuously evaluate, develop and update marketing collateral for paints markets.
- Attend/present at internal (e.g. annual User Group Conference) and external trade shows as needed.
- Participate in the sales process, RFP response or product demonstrations as needed
- Work with Creative Marketing to:
- Ensure all marketing collateral, sales tools, and corporate website is up to date.
- Write corporate and campaign messaging.
- Promote key benefits and product differentiates/competitive advantages.
- Any additional duties as required by management directly related to this position.
Job Requirements
Education/Experience
Education
- Bachelor’s Degree in Marketing, Journalism or related field preferred
Experience
- 5-7 years’ experience in the same role- paints industry is preferred.
Skills
- Ability to create and drive marketing programs
- Proficiency in writing sales-driven marketing content that drives lead generation
- Detail-oriented; ability to edit and proofread content delivered by others
- Strong customer orientation
- Solid understanding of marketing and technology.
- Solid understanding of marketing automation
- Tech-savvy, including social media
- Creative, out of the box thinking ability
- Excellent interpersonal and communication skills, both written and verbal
- Ability to organize and manage multiple priorities.
- Outstanding collaborative team player
- Good decision-making skills.
- Solution seeker