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Digital Marketing Manager

Jazeera Paints
Khamis Mushait, Saudi Arabia
Posted 4 years ago
81Applicants for1 open position
  • 0Viewed
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Job Details

Experience Needed:
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Education Level:
Salary:
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Skills And Tools:

Job Description

  • Develop customized content for a variety of media, audiences, and subject matter based on organizational objectives and market characteristics
  • Write effective content for marketing collateral, campaigns, presentations, websites, blogs, social media, webinars, press releases, advertisements, trade show marketing and other digital print media.
  • Support achievement of business objectives thorough online and offline marketing initiatives including direct mail, e-mail, all other digital marketing channels, print media, partner programs, social media, events, PR outreach, etc.
  • Implement and measure effectiveness of content marketing automation to grow business customer base & revenue.
  • Increase brand awareness in the market; differentiate company offerings in the market and increase market perception that we offer the best technology and service available.
  • Track, measure and assess effectiveness of each campaign to inform and improve future campaigns
  • Conduct competitive assessments to understand competitor messages, offerings, pricing, strategies, new capabilities, service packages and overall paints market positioning.
  • Write, proofread and edit all customer/prospect communication in paints market.
  • Continuously evaluate, develop and update marketing collateral for paints markets.
  • Attend/present at internal (e.g. annual User Group Conference) and external trade shows as needed.
  • Participate in the sales process, RFP response or product demonstrations as needed
  • Work with Creative Marketing to:
  • Ensure all marketing collateral, sales tools, and corporate website is up to date.
  • Write corporate and campaign messaging.
  • Promote key benefits and product differentiates/competitive advantages.
  • Any additional duties as required by management directly related to this position.

Job Requirements

Education/Experience
Education

  • Bachelor’s Degree in Marketing, Journalism or related field preferred

Experience

  • 5-7 years’ experience in the same role- paints industry is preferred.

Skills

  • Ability to create and drive marketing programs
  • Proficiency in writing sales-driven marketing content that drives lead generation
  • Detail-oriented; ability to edit and proofread content delivered by others
  • Strong customer orientation
  • Solid understanding of marketing and technology.
  • Solid understanding of marketing automation
  • Tech-savvy, including social media
  • Creative, out of the box thinking ability
  • Excellent interpersonal and communication skills, both written and verbal
  • Ability to organize and manage multiple priorities.
  • Outstanding collaborative team player
  • Good decision-making skills.
  • Solution seeker

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