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Senior Digital Marketing Specialist

Okhtub
Downtown, Cairo
Posted 4 years ago
85Applicants for2 open positions
  • 84Viewed
  • 52In Consideration
  • 32Not Selected
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Job Details

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Job Description

  • If you live and breathe digital marketing with strong achievements, we want you, HERO.
  • Okhtub, the first and leading serious matchmaking app for the purpose of marriage in EGYPT with very proud history and achieved real engaged success stories. It is supported from an expert startup accelerator.
  • The ideal candidate will be a data-driven strategic thinker who possesses strong digital marketing skills in order to drive a solution from inception through delivery.

Main Responsibilities

  • Fully responsible for all digital marketing activities (Planning, Executing, Analyzing and reporting ,..).
  • Handel digital marketing campaigns, including web, paid search (CPC), affiliates, social media, SEO.
  • Creative in leading growth and optimization of consumer awareness and BRANDING
  • Use different analytics tools to generate reports that provide feedback and suggest changes based on the data from the report.
  • Research services strategies to identify new opportunities and identify trends to optimize spend and performance based on these insights.

Job Requirements

  • 2-8 years of experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

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