Job Details
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Job Description
- Tracks all real vent online metrics
- Implements online ads (Google, Facebook, Instagram etc) and tracks its success (conversions, reach etc)
- Develop and deliver social media optimization (SMO).
- Conduct keyword research and use (SEO) guidelines to optimize content • Identifies and reports on opportunities to enhance user experience, design and digital journey for consumers
- Working closely with content team to develop & manage daily/weekly online content
- Edit and proofread written pieces before publication.
- Liaise with the video production agencies for video content creation to increase engagement & conversion.
- Promote content on social networks and monitor engagement (e.g. comments, shares, and reach).
- Update our website as needed.
- Contributes to the creation and execution of digital and social ad strategy, development and analysis
- Implements digital audits, analyses results, delivers initial findings and recommends strategies and approaches
- Works with marketing teams to develop conversion strategies, best practices and analysis for digital campaigns, across all channels, from emails to social and web
- Executes research related to social media platform and advertising updates, and new tools and applications
- Stay current with social media trends and best practices.
- Research opportunities for new social marketing platforms and select adapt the current process
- Identify target audience and create targeted content for this audience to maximize engagement across all platforms
- Prepare well-structured drafts using digital publishing platforms
- Create and distribute marketing calendar to advertise our company and products
- Creating and managing monthly promotions
Job Requirements
- Competence running Facebook and Instagram ad campaigns in Facebook Ads Manager and different ads tools, as well as experience with Google Ad Words and YouTube.
- Knowledge of SEO optimization tools and techniques
- Experience using Facebook Insights, Google Analytics and other analytics platforms
- Experience with e-commerce, display pay-per-click, and other developing channels a bonus
- Strong project management or organizational skills
Qualifications:
- 3-7 years of relevant work experience in digital and social media marketing with a focus on paid social and ads management
- Bachelor's degree in public relations, advertising, journalism, digital media or related field with course work/experience in marketing analysis referred
