Job Details
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Job Description
Job Description:
- Develop strategies and tactics to get information about our company
- Publish successful marketing campaigns and own them from thinking to implementation
- Experience with a variety of organic and paid acquisition channels , content organization, pay-per-click campaigns, event management, advertising, social media, customer generation campaigns
- Produce valuable and engaging content for the website and blog that attracts and converts our targeted groups
- Build strategic relationships and partner with key players in industry, agencies and vendors
- Prepare and control the marketing budget on a quarterly and annual basis and allocate funds wisely
- Supervising and approving marketing materials, from website banners to printed publications and case studies
- Measure and report the performance of marketing campaigns, gain insights and evaluate against targets
- Analyze consumer behavior
Job Requirements
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Ad words campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing or related field
