Social Media Specialist

Main Job Duties:

• Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification
• Define most important social media KPIs and manage and oversee social media content
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights and best practices, and then acting on the information
• Collaborate with other departments to manage reputation, identify key players and coordinate actions
• Stay up to date with the latest social media best practices and technologies