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Marketing Specialist

Cairo Transport & Touring
Downtown, Cairo
Posted 4 years ago
38Applicants for1 open position
  • 38Viewed
  • 0In Consideration
  • 38Not Selected
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Job Details

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Job Description

  • Design digital media campaigns aligned with business goals
  • Coordinate the creation of digital content (e.g. website, social media, blogs, press releases and podcasts).
  • Manage end-to-end digital projects.
  • Establish our web presence to boost brand awareness.
  • Maintain a strong online company voice through social media.
  • Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
  • Suggest and implement direct marketing methods to increase profitability.
  • Monitor ROI and KPIs.
  • Stay up-to-date with digital media developments.
  • Daily management and execution of multiple digital marketing campaigns including Adwords/PPC, display, retargeting, social advertising, SEO, SEM, mobile, and email.
  • Research, optimize, review, and provide reporting with a detailed analysis of campaign results.
  • Work with the account management team and a variety of clients to determine strategy and campaign goals.
  • Manage campaign budgets.
  • Stay on top of industry trends and best practices.
  • Work with the web development team to optimize copy for search engine optimization.
  • Perform ongoing keyword discovery, expansion, and optimization.

Job Requirements

    • 2 years of experience as SEO specialist.
    • BS/MS degree in marketing or a related.
    • Excellent knowledge of marketing tools and channels.
    • Good understanding usage of Google Adwords, Google Analytics, and Google Webmaster tools.
    • Excellent research & analysis skills.
    • Professional Marketing Certificate is necessary:
    • 1-Inbound Marketing hubspot or Lynda.
    • 2-Google Analytics beginner or advanced.
    • Previous experience in social media
    • A background in creating reports showing web analytics data and site evaluations.
    • Prior experience in content marketing.
    • Working knowledge of search engine optimization practices.
    • Very good English skills.
    • Talented, & has the passion about the marketing.
    • Excellent organizational skills.
    • The ability to work as a member of a team.
    • Leadership skills, Effective communication (verbal and written) and interpersonal skills
    • Able to develop in the department and work with a deadline.
    • Maximum age is 30 years

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