Media Buyer
Pejacs -
Heliopolis, CairoPosted 4 years ago38Applicants for1 open position
- 35Viewed
- 3In Consideration
- 0Not Selected
Job Details
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Job Description
- Playing an integral role in the planning and execution of paid digital media for clients.
- Responsible for day-to-day management of digital media campaigns.
- These campaigns span social networks (Facebook, Twitter, Instagram, LinkedIn and Snapchat) and other digital networks.
- Reporting and analyzing the end result of the campaigns and coming up with recommending actions.
- Help identify target audiences and plan media campaigns.
- Monitor costs and return on investment (ROI).
- Align with copywriters and designers to ensure content is appealing.
Responsibilities
- Execute paid social and paid search campaigns
- Analysis of category and competition
- Campaign setup and optimization
- Budget maintenance
- Keyword research and ad copy creation
- Traffic client campaigns in Google Campaign Manager
- Preparing a media buying plans for the client.
- Deliver tags/assets and work with media vendors to QA placements as necessary
- Assist in aggregation of data from various media platforms
- Assist in development of client-facing media reports
Job Requirements
Requirements
- BSc/BA in Marketing, Advertising or related field.
- Preferred agency background.
- Proven experience as Media Buyer or similar role; experience in digital media is preferred.
- Familiarity with media-buying, planning and research.
- Interest in following advertising and media trends.
- Understanding of SEO and web traffic metrics
- Understanding of social media KPIs
- Familiarity with web design and publishing
- Experience with doing audience and buyer persona research
- Excellent knowledge of Facebook, Twitter, Instagram, Google+ and other social media best practice