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Media Buyer

Pejacs
Heliopolis, Cairo
Posted 4 years ago
38Applicants for1 open position
  • 35Viewed
  • 3In Consideration
  • 0Not Selected
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Job Details

Experience Needed:
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Job Description

  • Playing an integral role in the planning and execution of paid digital media for clients.
  • Responsible for day-to-day management of digital media campaigns.
  • These campaigns span social networks (Facebook, Twitter, Instagram, LinkedIn and Snapchat) and other digital networks.
  • Reporting and analyzing the end result of the campaigns and coming up with recommending actions.
  • Help identify target audiences and plan media campaigns.
  • Monitor costs and return on investment (ROI).
  • Align with copywriters and designers to ensure content is appealing.

Responsibilities

  • Execute paid social and paid search campaigns
  • Analysis of category and competition
  • Campaign setup and optimization
  • Budget maintenance
  • Keyword research and ad copy creation
  • Traffic client campaigns in Google Campaign Manager
  • Preparing a media buying plans for the client.
  • Deliver tags/assets and work with media vendors to QA placements as necessary
  • Assist in aggregation of data from various media platforms
  • Assist in development of client-facing media reports

Job Requirements

Requirements

  • BSc/BA in Marketing, Advertising or related field.
  • Preferred agency background.
  • Proven experience as Media Buyer or similar role; experience in digital media is preferred.
  • Familiarity with media-buying, planning and research.
  • Interest in following advertising and media trends.
  • Understanding of SEO and web traffic metrics
  • Understanding of social media KPIs
  • Familiarity with web design and publishing
  • Experience with doing audience and buyer persona research
  • Excellent knowledge of Facebook, Twitter, Instagram, Google+ and other social media best practice

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