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Job Description
- Conduct market research to find answers about consumer requirements, habits and trends
- Conduct competition analysis through analyzing our local and foreign competitors in both local and export markets
- Provide the export department with analysis regarding the prospect market needs and best penetration methods
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, email, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
- Plan, manage and monitor our social media campaigns
- Manage our website
Job Requirements
- BSc/BA in Marketing, Communications, Business Administration or equivalent
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Demonstrable knowledge of marketing data analytics and tools
- Solid computer skills, including MS Office) and applications (Web analytics, Google Adwords)
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
