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Job Description
OVERVIEW:
- To market Alternative Education's services and maintain our public relations strategy through different channels.
SPECIFIC AREAS OF RESPONSIBILITY:
- Assist in creating and maintaining marketing strategies that comply with Alternative Education's market philosophy.
- Work with Program Managers to identify opportunities for brand enhancement.
- Follow the marketing budget and seek opportunities for improvement through alternative marketing methods.
- Work with staff members to develop marketing collateral, including recruitment, tendering opportunities, and brand awareness.
- Take responsibility for external P.R. and marketing events to maximize communications activity.
- Monitor member and partner satisfaction through market research and feedback, and identify actions to enhance campaigns wherever possible.
- Serve as a custodian for the company brand.
- Supervise development of advertisements, graphics and other media content.
- Take responsibility for all social media activity (Twitter, Facebook, LinkedIn) and manage corporate social media accounts.
- Seek opportunities to improve the use of social media and develop reach.
- Perform other tasks as assigned
Job Requirements
- Has knowledge of local and national marketing venues, methods and resources. [Essential]
- Excellent knowledge of marketing techniques and their applications, including development of campaigns from inception to delivery. [Essential]
- Familiarity with marketing tools such as profile managers, ad monitors, graphic design and media programs. [Essential]
- Knowledge of and experience working some ad platforms such as FB and Google ads managers. [Desirable]
- Experience working with teams in public relations, events management, campaign planning, etc... [Desirable]
- A basic understanding of marketing and advertising terminology, direct marketing and branding strategies. [Essential]
- Strong project management and organizational skills.
- Ability to conduct market research relating to product development and market activity.
- Excellent communication skills with the ability to interact with a diverse range of audiences.
- Able to establish and maintain effective working relationships with other departments, members, and partners.
