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Job Description
- Playing an integral role in the planning and execution of paid digital media for clients.
- The Digital Media Buyer will be responsible for day-to-day management of digital media campaigns.
- These campaigns span social networks (Facebook, Twitter, Instagram, LinkedIn, Snapchat and Pinterest), paid search networks (AdWords), and other digital networks (DoubleClick, etc.).
- The Digital Media Buyer will be responsible for reporting, analysing the end result of the campaigns and coming up with recommending actions.
Responsibilities
- Execute paid social and paid search campaigns
- Analysis of category and competition
- Campaign setup and optimization
- Budget maintenance
- Keyword research and ad copy creation
- Traffic client campaigns in Google Campaign Manager
- Preparing a media buying plans for the client.
- Deliver tags/assets and work with media vendors to QA placements as necessary
- Assist in aggregation of data from various media platforms
- Assist in development of client-facing media reports
Job Requirements
- Experience executing Google AdWords campaigns
- Experience executing Facebook and Instagram preferred
- Google Analytics preferred
- SEO knowledge.
- Proper knowledge of GDN (google display network) and Native Ads.
- 3-5 years of experience preferred
- Analytical mindset with strong attention to detail and problem-solving skills
- Highly organized with ability to multitask in a fast-paced environment
- Strong excel experience with the ability to manipulate multiple data sets for analysis
- Experience with third-party tracking and reporting tools a big plus
- Ability to stay up to date with digital media and client category updates
- Strong understanding of digital media, marketing, and web metrics
- Experience in a media or agency setting a plus
