Brand Manager - Laundry & Home Care

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

• Analyze the market to identify opportunities to take the brand further
• Maintain and develop the brand's equity, utilizing ATL & BTL marketing initiatives
• Manage marketing campaigns across TV, digital, and online platforms
• Develop local and regional marketing campaigns
• Research consumer markets and stay up to date with customer trends
• Identify potential improvements and analyze changes in the market
• Analyze the success of marketing campaigns and monitor consumer reactions