Job Details
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Job Description
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Write and optimize content for the website and Social networking accounts
- Plan and execute initiatives to reach the target leads through an appropriate channel
- Planning digital marketing campaigns, including web, SEO/SEM, emails, social media, and display advertising.
- Manage and track website, effective keyword and digital campaigns analysis and usage
- Track social media analytics
- Coordinate the creation of digital content (e.g. website, blogs, press releases, and podcasts)
- Manage all online advertising, events, social media to generate sales ensuring sales growth
- Blast email campaigns to the selected leads personas.
- Plan, design, and develop effective presentations for internal and external use
- Develop creative ideas for promotional events and campaigns
- Developing social media content plans that are consistent with the company’s brand identity.
- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Managing a high volume of daily social media posts.
- Communicating with social media followers, including responding to queries in a timely manner.
- Developing and managing social influencer programs and attending social influencer events.
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
Job Requirements
- Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
- Use Google Analytics, Google AdWords, and other relevant sites
