Senior Digital Media Specialist

Job Description

• Playing an integral role in the planning and execution of paid digital media content for clients, the Senior Digital Media Specialist will be responsible for day-to-day management of digital media campaigns.
• These campaigns span social networks (Facebook, Twitter, Instagram, LinkedIn, Snapchat and Pinterest), paid search networks (AdWords), and other digital networks (DoubleClick, etc.). In addition, the Senior Digital Media Specialist will be responsible for assisting in client reporting activities with the broader media team. Candidate must have strong interest in learning search, social and integrated digital media strategies.

Responsibilities

• Execute paid social and paid search campaigns
• Analysis of category and competition
• Campaign setup and optimization
• Media asset organization and scheduling
• Budget maintenance
• Keyword research and ad copy creation
• Traffic client campaigns in Google Campaign Manager
• Work with d account team to strategize tagging
• Preparing a media buying plans for the client.
• Deliver tags/assets and work with media vendors to QA placements as necessary
• Assist in aggregation of data from various media platforms
• Assist in development of client-facing media reports