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Job Description
- Carry out the ATL/BTL activities in Egypt according to the company Headquarter marketing strategy.
- Implement brand vision/strategy, strategic target audiences, portfolio choices, key business challenges & opportunities and link it back to the media objectives and strategy for the brand.
- Plan, create, and implement digital marketing strategy such as: Google display ads, Social Media Ads (Instagram, Facebook ads, LinkedIn and twitter), Video ads (YouTube).
- You will own development and management of innovative media strategies.
- Ensuring media planning & implementation is reflective of the media strategy at all times.
- Build effective business relationships with partners both internally (Brand/Business teams) and externally (media agency & media vendors) through handling expectations, clear communication and consistent performance.
- Monitoring competitive media and spend activity, and delivering key insights, thus ensuring competitive media strategies.
Job Requirements
- Experience in handling both online and offline marketing activities.
- Experience and passion for building great marketing campaigns.
- Leadership experience with excellent communication skills, both written and verbal.
- Experience in marketing analysis
- V.Good speaking English.