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Job Description
Job Description:
- Plan, execute and optimize all Google advertising campaigns on Google Search, LinkedIn, Display, YouTube, App Installs.
- Monitor performance of daily social content and the overall activity of social communities.
- Own lead generation life cycle from discovery to marketing qualified leads for hand off to sales
- Manage and optimize technical aspects of key sales and marketing systems, specifically Hub-Spot used to generate, distribute, manage and report on leads.
- Optimize marketing automation and lead generation and nurturing through email, content, and social channels.
- Establish analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert leads
- Grow our email list and manage automation of email campaigns.
- Measure results and optimize lead generation and nurture workflows to convert leads into sales opportunities.
- Develop documentation and road-maps for marketing automation processes
Job Requirements
- Minimum 3 Years of Experience in Digital Marketing
- Strong Technicalities specially in SEO, SEM, Google Ads.
- Marketing automation technology, especially with Hub-Spot
- Experience using Email marketing, lead generation & nurturing, marketing automation and web analytics.
- Analytical skills and experience with reporting and data analysis.