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Job Description
The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to:
- Deliberate planning, strategy and goal setting
- Development of brand awareness and online reputation
- Content management (including website)
- SEO (search engine optimization) and generation of inbound traffic
- Cultivation of leads and sales
- Reputation management
The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of:
- Turning fans into customers.
- Turning customers into advocates.
Content management duties include:
- Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
- Create a regular publishing schedule and promote content through social advertising.
- Leverage the right tools to manage your content. (I recommend PostPlanner and Buffer)
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)
- Manage or oversee all social advertising campaigns.
This position is full time salaries with benefits.
You will communicate with:
- Digital Marketing Manager
- Content Marketing Manager
- Customer Experience Manager
- Community Manager
Job Requirements
- Possesses knowledge and experience in the tenets of traditional marketing.
- Marketing degree is welcomed but not required with relevant work experience.
- Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
- Proficient in content marketing theory and application.
- Experience sourcing and managing content development and publishing.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Maintains excellent writing and language skills in both languages (Arabic and English)
- Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
- Displays ability to effectively communicate information and ideas in written and video format.
- Practices superior time management.
- Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
- Makes evident good technical understanding and can pick up new tools quickly.
- Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
- Possesses functional knowledge and/or personal experience with WordPress CMS (self-hosted).
- Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
- Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.